Interest Targets

Interest Targets Catalogue

Interests
Reach
Examples of semantic core
Automobile
10.362.452
  • Content from car manufacturers and dealers, car magazines, automotive sections of classifieds sites, automotive accessories
  • Does not include motor sport
Economy & Business
10.879.029
  • Economic and financial news, business magazines, business networks
Family
9.340.077
  • Forums, sites and articles on the topic of family, online shops for childrens' and baby goods, household tips
Online Games
6.764.795
  • Browser games, online strategy and role-playing games
  • Forums on the topic of online gaming
  • Does not include betting or lotter
Gossip & Stars
9.054.712
  • Gossip and boulevard magazines, gossip categories of portals and lifestyle magazines, forums on the topic of celebrities and stars
Wellness
4.924.735
  • Comparison sites, forums, articles and magazines on the topic of relaxation, massage, wellness treatments, sauna and solarium, fitness and yoga, wellbeing, wellness nutrition, wellness holidays
Career
6.452.365
  • Job sites, career journals, career exchanges and job sites from individual companies or personnel consultants, online application consultants
Fashion & Beauty
8.500.606
  • Fashion magazines, beauty magazines, websites and online shops by fashion brands, fashion retailers, fashion and beauty categories of online portals
Finances
8.084.058
  • Portals and forums on the topic of insurance, loans, stocks and investments, trading platforms, finance magazines, comparison sites for insurance, loans and bank accounts
Food & Drink
6.743.417
  • Cooking magazines, recipe portals, supermarket and discounter comparison sites, websites of discounters, supermarket chains and food producers
Health
8.502.804
  • Health portals (diagnosis, therapy, symptoms), forums on the topic of health, health tips
Property
7.785.349
  • Real estate portals, property exchanges, classifieds on real estate, information sites on the topic of renting and buying
Consumer Electronics
4.877.562
  • Website of manufacturers, online shops for consumer electronics, magazines and articles on the topic of entertainment electronics
  • Consumer electronics include: TV, tablet, mobile phone, smartphone, PC, laptop, camcorder, video, DVD & Blue Ray, loudspeakers, MP3 player, radio, printer, telephone, scanner, digital camera, HIFI-system & speakers
Content Streaming
8.380.435
  • Media libraries of TV stations, streaming portals, video platforms
Home & Garden
9.467.183
  • Gardening and interior design magazines, shops for furniture, home accessories, household accessories, garden accessories and plants, information sites on the topic of house-building and renovation
Society & Politics
7.606.768
  • Politics and society categories of news pages, articles on the topic of politics and society, political magazines
  • Does not include the topic stars and gossip
Fitness
4.457.825
  • Portals and forums for active athletes, websites of sports clubs, online training plans, categories for sports accessories and fashion in online sport shops or manufacturer shops
  • Includes the sports: football, tennis, horse-riding, golf, handball, basketball, running, fitness, aerobics, cycling, volleyball, etc.
  • Does not include sports news
Travel
10.804.963
  • Travel magazines, online travel agencies for flights, hotels and package holidays, websites of airlines, hotels and travel companies, pages of tourism organizations, online travel guides
Entertainment
6.894.291
  • Music portals, radio and TV stations, lifestyle magazines, ratings and trailers of cinema and TV movies, streaming services in the area of video and radio (see also "Content Streaming")
LOHAS
7.780.435
  • Information sites of environmental protection, animal rights and charity organizations, portals and forums on the topic of sustainability, environment and climate change
  • Websites, forums and articles on the topic of healthy and aware living (cooking, sport, wellness, etc.)
  • Does not include the sustainability section of company websites
News
9.575.488
  • News portals, news sections of portals and magazines, local news, news stream of radio stations
B2B
4.130.617
  • Websites of industry magazines, shops for office supply, business software solutions and websites of inter-trade organisations
Sport
6.758.943
  • Portals and mazines for sports, sports news, sport streaming portals and websites of sport clubs
  • Includes the sports: football, tennis, horse-riding, golf, handball, basketball, cycling, volleyball, etc.
White Goods
3.378.848
  • Websites of online shops or manufacturers of white goods, magazines and articles about white goods
  • White goods include: washing machine, drier, dishwasher, kitchen devices, cleaning devices, irons, cooker, microwave, refrigerator, freezer
B2B Accounting & Finance
1.605.604
  • Portals for cooking and housekeeping and comparison sites for white goods, grocery as well as baby/kids goods and forums for family and parenting
B2B Architecture & Design
1.103.457
  • Industry magazines, software, trade fairs and on-the-job-training offers for Architecture & Design
B2B Health Care Professional
6.169.204
  • Industry magazines, software, trade fairs and on-the-job-training offers for Health Care Professionals
B2B Transportation & Logistics
2.200.655
  • Industry magazines, software, trade fairs and on-the-job-training offers for Transportation & Logistics
B2B IT Professionals
1.597.457
  • Industry magazines, software, trade fairs and on-the-job-training offers for IT Professionals