Purchase Intent Targets

Purchase Intent Targets Catalogue

Intents
Reach
Data sources
Consumer Electronics
1.960.168
  • Product overview, product detail or checkout pages, product comparisons, retailers and brand shops in the area of consumer electronics
  • Consumer electronics includes: TV, tablets, mobile phones, smartphones, PCs, laptops, camcorders, video, DVD & Blue Ray, loudspeakers, MP3 playesr, radios, printers, telephones, scanners, digital cameras, HIFI-systems & speakers, washing machines, driers, dishwashers, small kitchen appliances, cleaning devices, irons, cookers, microwaves, refrigerators, freezers
Automobile
499.866
  • Car configurators from car manufacturers, search results or detail pages in car classifieds, product overview or detail pages for spare parts and car accessories, brochures or price lists of car manufacturers
Fashion & Accessories
2.254.696
  • Product overview, product detail or checkout pages, product comparisons, retailers and brand shops in the area of fashion and accessories (bags, scarves, jewellery, etc.)
  • Does not include sportswear (see purchase intent "Sport")
Loans
100.195
  • Loan calculators (car loans, mortgages, personal loans, etc.) by banks or brokers, loan comparison pages
Insurance
112.900
  • Insurance comparison sites (health insurance, household contents, travel insurance, retirement funds, disability insurance, third-party liability), product detail pages of insurance agents and insurance companies, insurance calculators
Travel
1.393.386
  • Search results, offer overview or detail pages for package holidays, flights, hotels, cruises, holiday homes or last minute offers in flight searches, online travel agencies or on pages of travel organisers, hotels and airlines
Real Estate
454.647
  • Search results, offer overview or detail pages for apartments or houses for purchase or rent from real estate sites, real estate classifieds, or online real estate agents
  • Does not include commercial property
Event & Tickets
1.133.445
  • Search results, offer overview or detail pages for theatre, music and sports tickets from ticket agencies, websites of event organisers or event locations
Telco/ ISP
411.886
  • Comparison sites for mobile phone and internet plans, offer overview or detail pages of telco/ ISP providers
Baby & Children's Goods
356.908
  • Product overview, product detail or checkout pages of product comparisons or shops for childrens' fashion, toys, strollers, car seats, nappies, etc.
Investments
162.554
  • Search results, offer overview or detail pages for call money, funds and deposit comparison sites, trading platforms and investment brokers from investment funds, stock funds, pension funds, capital investments, savings and closed funds, trading platforms
Sporting Goods
347.220
  • Product overview, product detail or checkout pages of product comparisons, retailers and brand shops in the area of sports fashion, devices and accessories
  • Does not include street wear, only items for active athletes