Socio-Demographic Targets

Socio-Demographic Targets Catalogue

Demographics
Reach
Data source
Gender - Male
14.005.814
  • Extrapolated on the basis of hard registration data
Gender - Female
14.438.492
  • Extrapolated on the basis of hard registration data
Income HH net income ≤ 2,000 €
7.104.990
  • Extrapolated on the basis of hard registration data
Income HH net income >2,000 € to ≤ 4,000 €
13.394.534
  • Extrapolated on the basis of hard registration data
Income HH net income > 4,000 €
5.682.185
  • Extrapolated on the basis of hard registration data
Age - 20-49
15.299.476
  • Extrapolated on the basis of hard registration data
Age - 20-29
5.348.086
  • Extrapolated on the basis of hard registration data
Age - 30-39
8.021.014
  • Extrapolated on the basis of hard registration data
Age - 40-49
6.136.778
  • Extrapolated on the basis of hard registration data
Age - 50-59
6.401.868
  • Extrapolated on the basis of hard registration data
Age - 60+
3.222.863
  • Extrapolated on the basis of hard registration data
Job Status - employed
9.682.355
  • Extrapolated on the basis of hard registration data
Job Status - Pupils & Students
5.204.546
  • Extrapolated on the basis of hard registration data
Job Status - Self-Employed
4.481.652
  • Extrapolated on the basis of hard registration data
Household size - Single
6.968.828
  • Extrapolated on the basis of hard registration data
Household size - 2 persons
5.685.095
  • Extrapolated on the basis of hard registration data
Household size - 3+ persons
3.970.027
  • Extrapolated on the basis of hard registration data
Household - Chief Household Officer
5.520.881
  • Extrapolated on the basis of hard registration data
Education - 3rd-level admission or school-leaving certificate
4.985.873
  • Extrapolated on the basis of hard registration data
Education - Secondary or intermediate school
5.466.599
  • Extrapolated on the basis of hard registration data
Education - University Degree
4.311.809
  • Extrapolated on the basis of hard registration data