Socio-Demographic Targets

Socio-Demographic Targets Catalogue

Demographics
Reach
Data source
Gender - Male
14.005.814
  • Extrapolated on the basis of hard registration data
Gender - Female
14.438.492
  • Extrapolated on the basis of hard registration data
Income HH net income ≤ 2,000 €
7.104.990
  • Extrapolated on the basis of hard registration data
Income HH net income >2,000 € to ≤ 4,000 €
13.394.534
  • Extrapolated on the basis of hard registration data
Income HH net income > 4,000 €
5.682.185
  • Extrapolated on the basis of hard registration data
Age - 20-49
15.299.476
  • Extrapolated on the basis of hard registration data
Age - 20-29
5.348.086
  • Extrapolated on the basis of hard registration data
Age - 30-39
8.021.014
  • Extrapolated on the basis of hard registration data
Age - 40-49
6.136.778
  • Extrapolated on the basis of hard registration data
Age - 50-59
6.401.868
  • Extrapolated on the basis of hard registration data
Age - 60+
3.222.863
  • Extrapolated on the basis of hard registration data
Profession - Accounting & Finance
2.182.355
  • Extrapolated on the basis of hard registration data
Profession - Health Industry
2.904.546
  • Extrapolated on the basis of hard registration data
Profession - IT Professionals
4.481.652
  • Extrapolated on the basis of hard registration data
Profession - Management & Business
3.368.828
  • Extrapolated on the basis of hard registration data
Profession - Architecture & Design
4.985.095
  • Extrapolated on the basis of hard registration data
Profession - Decision-maker in science
270.027
  • Extrapolated on the basis of hard registration data
Profession - Transport & Logistics
1.320.881
  • Extrapolated on the basis of hard registration data
Profession - Engineering & Manufacturing
5.827.144
  • Extrapolated on the basis of hard registration data
Education - Secondary or intermediate school
5.466.599
  • Extrapolated on the basis of hard registration data
Education - University Degree
4.311.809
  • Extrapolated on the basis of hard registration data