User Intelligence Platform

User Intelligence Platform

Build your own User Profile Database leveraging all your user contacts to power the creation of unique target groups for your individual online marketing goals.

With the Semasio User Intelligence Platform you have the opportunity to transform the large number of contacts you have with internet users into data points. A qualitatively new level of user information can be derived from these data points – information that belongs exclusively to you!

The User Intelligence Platform utilises the user contacts that you have on your web properties and all digital campaigns. Each page consumed by the user is semantically analysed to extract the most important terms and phrases, which are then transferred to the user profile. Thus, a large, weighted keyword cloud exists for each internet user. This grows and changes constantly with the displayed behaviour across hundreds of consumed internet pages. The benefit to you is an in-depth and unfiltered user profile that affords maximum flexibility when creating your own targets to achieve specific digital marketing goals.

Advantages of the semantic targeting method with your own user profile database on Semasio’s User Intelligence Platform

  • Absolute Uniqueness: Your data are unique, just like the target groups generated from them.
  • Data sovereignty: Only you, the owner of the profile database, have access to your data.
  • The Unlimited freedom in designing targets.
  • The semantic user profiling provides you with a unique degree of detail to generate almost any target.
  • All targets are readily available in Semasio and leading third-party DSPs, e.g. Google DBM, MediaMath and Adform.
  • Your targets can easily be integrated into Semasio Classic and Custom Targets, and third-party targets.

 

 

Demo video

Build your own User Profile Database leveraging all your user contacts to power the creation of unique target groups for your individual online marketing goals.