The Semasio Solutions

We empower you to build the targeting strategy that is tailored for your marketing goals.
The choice is yours: Whether you want to target a certain audience, deliver your campaign on relevant webpages or exclude specific page contexts that are not suitable for your brand. Semasio allows to have a comprehensive strategy combining and extending the different solutions in an easy way.
Audience Targeting
If your targeting need is to reach specific users the solution is Audience Targeting.
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Contextual Targeting
If your targeting need is to address the needed target group through their content consumption the solution is Contextual Targeting
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Brand Fit Targeting
If your targeting need is to avoid pages with specific content the solution is Custom Brand Fit Targeting.
Learn more

Audience Targeting

If your targeting need is to reach specific users the solution is a Custom Audience. This can be created in two ways:
Custom Audience animation
Top down: Electric Car Example
Building an Audience on the Users’ Own Terms
Define Your Audience with a Top-Down Approach  
Semasio’s Semantic Behavioral Profiles dynamically evolve over time by aggregating the most significant words consumed by the user. In this example, “electric car”, “family car”, and “car seat”, begin to form an audience with affinity for family-friendly electric sedans. The platform then identifies more targeted criteria including which words  to add and exclude.
You can then dynamically trade off reach against affinity depending on your unique marketing goal.
Semasio Word CloudSemasio Word CloudSemasio word cloud
High Affinity
BALANCED
HIGH reach
Reach :   355,842 unique users
Reach :  905,216 unique users
Reach : 17,727,488 unique users
Bottom-up: Boutique Hotel Example
Starting with a Seed Audience
A Seed Audience is a group of users that is a good example of the users you’re trying to reach.
The Boutique Hotel chain might have extracted their best customers from the CRM-system and onboarded them to our platform.
The platform then automatically identifies what the Seed Audience semantically has in common that simultaneously differentiates it from the rest of the population.

This finding is used to identify the Semantic Twins of the Seed Audience, enabling you to choose the trade-off between affinity and reach of the resulting Custom Audience.
Semasio Word CloudSemasio Word CloudSemasio Word Cloud
High Affinity
BALANCED
HIGH REACH
Reach :   4,412,481 unique users
Reach :   8,824,961 unique users
Reach :   26,474,884 unique users
Top down: Electric Car Example
Building an Audience on the Users’ Own Terms
Define Your Audience with a Top-Down Approach  
Semasio’s Semantic Behavioral Profiles dynamically evolve over time by aggregating the most significant words consumed by the user. In this example, “electric car”, “family car”, and “car seat”, begin to form an audience with affinity for family-friendly electric sedans. The platform then identifies more targeted criteria including which words  to add and exclude.

You can then dynamically trade off reach against affinity depending on your unique marketing goal.
Semasio Word CloudSemasio Word CloudSemasio word cloud
High Affinity
BALANCED
HIGH reach
Reach :   355,842 unique users
Reach :  905,216 unique users
Reach : 17,727,488 unique users
Bottom-up: Boutique Hotel Example
Starting with a Seed Audience
A Seed Audience is a group of users that is a good example of the users you’re trying to reach.
The Boutique Hotel chain might have extracted their best customers from the CRM-system and onboarded them to our platform.

The platform then automatically identifies what the Seed Audience semantically has in common that simultaneously differentiates it from the rest of the population.

This finding is used to identify the Semantic Twins of the Seed Audience, enabling you to choose the trade-off between affinity and reach of the resulting Custom Audience.
Semasio Word CloudSemasio Word CloudSemasio Word Cloud
High Affinity
BALANCED
HIGH REACH
Reach :   4,412,481 unique users
Reach :   8,824,961 unique users
Reach :   26,474,884 unique users

Custom Contextual

If your targeting need is to reach pages with specific content the solution is Custom Contextual.
Custom Audience animation
Custom Contextual
You specify what specific content you’re looking to target through:
  • Positive Terms: words you require or prefer the content to contain
and
  • Negative Terms: words you require or would prefer the content not to contain
Based on real-time feedback you then trade off precision against reach to produce your Custom Contextual solution.
Semasio Word CloudSemasio Word CloudSemasio word cloud
High AFFINITY
BALANCED
HIGH reach
High Affinity:   9,429 pages
Balanced:  142,812 pages
High Reach : 312,342 pages
Custom Contextual Example
You specify what specific content you’re looking to target through:
  • Positive Terms: words you require or prefer the content to contain
and
  • Negative Terms: words you require or would prefer the content not to contain
Based on real-time feedback you then trade off precision against reach to produce your Custom Contextual solution.
Semasio Word CloudSemasio Word CloudSemasio word cloud
High AFFINITY
BALANCED
HIGH reach
High Affinity:   9,429 pages
Balanced:  142,812 pages
High Reach : 312,342 pages

Custom Brand Fit

If your targeting need is to avoid pages with specific content the solution is Custom Brand Fit.
Custom Audience animation
Custom Brand Fit
You specify what specific content you’re looking to target through:
  • Positive Terms: words you require or prefer the content not to contain
and
  • Negative Terms: words you require or would prefer the content to contain
Based on real-time feedback you then trade off precision against reach to produce your Custom Brand Safety solution.
Semasio Word CloudSemasio Word CloudSemasio word cloud
High AFFINITY
BALANCED
HIGH reach
High Affinity:   561 pages
Balanced:  4,847 pages
High Reach : 12,501 pages
Custom Brand Fit Example
You specify what specific content you’re looking to target through:
  • Positive Terms: words you require or prefer the content not to contain
and
  • Negative Terms: words you require or would prefer the content to contain
Based on real-time feedback you then trade off precision against reach to produce your Custom Brand Safety solution.
Semasio Word CloudSemasio Word CloudSemasio word cloud
High AFFINITY
BALANCED
HIGH reach
High Affinity:   561 pages
Balanced:  4,847 pages
High Reach : 12,501 pages

Create your First Real Audience

and get a unique, dynamically targeted audience that provides real value.

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