SOLUTION #1: TOP-DOWN APPROACH
Targeting Users On Their Own Terms
Targeting Users On Their Own Terms
An electric car manufacturer markets a new model
SKIP TO NEXT SOLUTION
Top-down:
Targeting Users on Their Own Terms
Case: An electric car manufacturer markets a new model
The Outdated Way: Use a generic “auto intender” audience consisting of users that visit pages categorized as:
· Auto sections of online classifieds, or
· Auto dealership sites, or
· Auto section of insurance comparison sites, or
· Automotive brand sites.
The Outdated Way: Use a generic “auto intender” audience consisting of users that visit pages categorized as:
· Auto sections of online classifieds, or
· Auto dealership sites, or
· Auto section of insurance comparison sites, or
· Automotive brand sites.
The Result:
The vast majority of users in this audience are generic auto intenders and only a small minority actually have an affinity for family-friendly electric sedans.
Touch the box to see who's really inside
- Click the box to see whose really inside -
The Semasio Way
Building an Audience on the Users’ Own Terms
Define Your Audience with a Top-Down Approach
Semasio’s Semantic Behavioral Profiles dynamically evolve over time by aggregating the most significant words consumed by the user. In this example, “electric car”, “family car”, and “car seat”, begin to form an audience with affinity for family-friendly electric sedans. The platform then identifies more targeted criteria including which words to add and exclude.
You can then dynamically trade off reach against affinity depending on your unique marketing goal.
Use our interactive example to test between Affinity & Reach.
Semasio’s Semantic Behavioral Profiles dynamically evolve over time by aggregating the most significant words consumed by the user. In this example, “electric car”, “family car”, and “car seat”, begin to form an audience with affinity for family-friendly electric sedans. The platform then identifies more targeted criteria including which words to add and exclude.
You can then dynamically trade off reach against affinity depending on your unique marketing goal.
Use our interactive example to test between Affinity & Reach.
High Affinity
BALANCED
HIGH reach
Reach : 355,842 unique users
Reach : 905,216 unique users
Reach : 17,727,488 unique users