Unified Semantic Targeting

The days of “black box” targeting platforms are coming to an end.
Gain complete control, transparency, and ownership of your targeting with Semasio. We understand pages and users on their own terms – the terms pages contain and users consume on those pages. This empowers you to seamlessly target both users and pages executing a truly Unified Semantic Targeting strategy.

We call it targeting on your terms

Semantic twinning
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Semantic Approach

Enabling you to create exactly the targeting strategy you need

In the words of our CEO (55 secs)

In contrast to the traditional approach, which relies on categorization to understand a page, our Semantic Approach uses Natural Language Processing (NLP) to analyze the whole page and identify the most significant terms and phrases. These weighted terms form its Semantic Page Profile. The Semantic Page Profile is integrated into the Semantic User Profile when the user consumes the page. 
Our Semantic Approach extracts much more information from each page, enabling you to define your target with full Semantic Precision free of any taxonomical limitations. 

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The Outdated Way part 1

Semantic Approach

Understanding pages and users on their own terms has three major benefits:

  1. It’s objective – the semantic analysis engine is completely statistical and thus embodies no opinions of human beings

  2. It’s dynamic – the production and consumption of content constantly update the underlying statistical models

  3. It’s preserving – the semantic richness of the page remains intact in the Semantic Page and User Profiles

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The Outdated Way part 2
Targeting with Semantic Precision
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Semantic Approach

Understanding users and pages on their own terms enables you to seamlessly:

  1. Target users with Audience Targeting

  2. Target pages with Contextual Targeting

  3. Avoid pages with Brand Fit Targeting

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The Outdated Way part 3
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The traditional, taxonomical approach

For more than a decade the industry has been based on the pre-categorization of pages for targeting them directly or building user profiles based on their visitors – we call it the taxonomical approach.
This may seem like a sensible and harmless exercise, but in reality it is very far from it.

Let us show you why!

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A Better way Part 1

The traditional, taxonomical approach

Associating a page with a category has three major drawbacks:

  1. It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting

  2. It’s static – those limitations don’t change with nearly the velocity of the internet

  3. It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness

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A Better way Part 2
start over

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The traditional, taxonomical approach

Associating a page with a category has three major drawbacks:

  1. It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting

  2. It’s static – those limitations don’t change with nearly the velocity the of internet

  3. It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness

jump to animation
A Better way Part 3
NEXT   ● ○ ○

Replay GIF

Play

The traditional, taxonomical approach

For more than a decade the industry has been based on the pre-categorization of pages for targeting them directly or building user profiles based on their visitors – we call it the taxonomical approach.
This may seem like a sensible and harmless exercise, but in reality it is very far from it.

Let us show you why!

jump to animation
A Better way Part 1

The traditional, taxonomical approach

Associating a page with a category has three major drawbacks:

  1. It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting

  2. It’s static – those limitations don’t change with nearly the velocity of the internet

  3. It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness

jump to animation
A Better way Part 2
start over

Replay

Play

The traditional, taxonomical approach

Associating a page with a category has three major drawbacks:

  1. It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting

  2. It’s static – those limitations don’t change with nearly the velocity the of internet

  3. It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness

jump to animation
A Better way Part 3