Semantic Behavioral Targeting

Custom Audience Solutions for Digital Marketers

The days of “black box” targeting platforms are coming to an end – gain complete control, transparency and ownership of your custom audience creation with Semasio.

Semantic twinning
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Semantic Precision

The problems with pre-categorization.
For more than a decade the industry has been based on the pre-categorization of pages for targeting them individually or building user profiles based on their visitors. This may seem like a sensible and harmless exercise, but in reality it is very far from it. Let us show you why!

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The Outdated Way part 1
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Semantic Precision

The problems with pre-categorization. Associating a page with a category is problematic for three reasons:

  1. It’s subjective – people who don’t know what you’re trying to achieve created some set of categories, which is just one, limited way of seeing the world

  2. It’s static – that set doesn’t change with nearly the velocity the world of internet content does

  3. It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness

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The Outdated Way part 2
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The Outdated Way

As an off-the-shelf audience, it provides no competitive advantage. You are targeting users outside your desired audience. Worse, your competitors are targeting them, too!

It’s quantity disguised as quality – you’re selling prefabricated wooden homes to someone looking to buy home insurance.

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The Outdated Way part 3
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There’s a Better Way!

Instead of using a simple category to extract the ‘essence’ of a page, we semantically analyze the relevant content to identify the most significant words. These are then integrated into the user’s Semantic Behavioral Profile.

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A Better way Part 1
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There’s a Better Way!

As the user moves across hundreds of pages per month, keywords are updated dynamically to keep the Semantic Behavioral Profile fresh and accurate.

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A Better way Part 2
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There’s a Better Way!

Finally, we assemble these information-rich Semantic Behavioral Profiles into a custom audience with a demonstrated affinity for your unique marketing goal.

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A Better way Part 3
A beat up shelf segment

Move Beyond The Limitations Of Pre-Categorization

Leverage Semantic Precision to create exactly the targeting solutions you need.

GET STARTEDDISCOVER THE SEMASIO DIFFERENCE

Semantic

Using machine-learning to capture a nuanced picture of every user event, you’ll get an accurate and dynamic profile of your audience. Transcend the ambiguous sources and subjective errors of traditional targeting.

Behavioral

People are unique and difficult to predict – if they weren’t, targeting wouldn’t be necessary. Rather than targeting contextually by page, with Semasio you directly target users by behavior, no matter where they browse.

Targeting

The time has come for targeting which provides more value than it costs. True data-driven targeting – based on unbiased and complete user profiles.
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The Outdated Way

Let's say you're marketing a highly specific product -something like pre-fabricated wooden homes.

Most audience vendors would choose to offer you a "home buyer segment" - so what's in it?

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The Outdated Way

The segment consists of users who have visited pages arbitrarily assigned with the category, “home buyer”.
It may also pull from tangentially related groups, terms, and segments – but you won’t be able to see these criteria.

It’s a generic segment intended for any campaign related to home buying.

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The Outdated Way

As an off-the-shelf segment, it provides no competitive advantage. You could be paying a premium for the exact same segment as your direct competition!

Ultimately, it’s quantity disguised as quality. You’re selling pre-fabricated wooden homes – you don’t want to target someone looking to refinance her mortgage.

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DISCOVER OUR DIFFERENCE
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There’s a Better Way!

And it starts with each individual user.

Using machine-learning, we can scan page visit events to come up with multiple ranked terms per event, rather than just a single category.

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There’s a Better Way!

Since we’re cross-referencing these terms by user, we can also rank the terms individually by user – a process which is consistently dynamically updated.

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There’s a Better Way!

We pull from the same event data, so the pool of users remains the same, however the targeting is exponentially more detailed. We can build a segment based on close affinity to the terms which are unique to the campaign.

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Ditch The Stale Off-The-Shelf Segment

and get a unique, dynamically targeted audience that provides real value.

CREATE YOUR FIRST REAL SEGMENTsee real use case examples
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