Semantic Targeting Solutions

The days of “black box” targeting platforms are coming to an end.
Gain complete control, transparency and ownership of your targeting with Semasio.

We call it Targeting on your terms

Semantic twinning
NEXT   ● ○ ○

Play animation

Play

Semantic Precision

Enabling you to create exactly the targeting solution you need

In contrast to the traditional approach, which relies on categorization to understand a page, Semantic Precision is powered by Natural Language Processing (NLP) to identify the most important words in a webpage – it’s Semantic Page Profile. This extracts much more of the information from the page freeing you from any limitation when creating targeting solutions.

jump to animation
NEXT   ● ○ ○

Play animation

The Outdated Way part 1
NEXT   ● ● ○

Play animation

Play

Semantic Precision

Understanding pages and users on their own terms has three major benefits:

  1. It’s objective – the semantic analysis engine is completely statistical and thus embodies no opinions of human beings

  2. It’s dynamic – the production and consumption of content constantly update the underlying statistical models

  3. It’s preserving – the semantic richness of the page remains intact in the Semantic Page and User Profiles

jump to animation
The Outdated Way part 2
Targeting with Semantic Precision
Start over

Play animation

Play

Semantic Precision

Understanding users and pages on their own terms enables you to:

  1. Target users – this is the Audience Solution

  2. Target pages – this is the Contextual Solution

  3. Avoid pages – this is the Brand Fit Solution

jump to animation

Play animation

The Outdated Way part 3
NEXT   ● ○ ○

Play animation

Play

The traditional, taxonomical approach

For more than a decade the industry has been based on the pre-categorization of pages for targeting them directly or building user profiles based on their visitors – we call it the taxonomical approach.
This may seem like a sensible and harmless exercise, but in reality it is very far from it.

Let us show you why!

jump to animation
NEXT   ● ○ ○

Play animation

A Better way Part 1
NEXT   ● ● ○

Play animation

Play

The traditional, taxonomical approach

Associating a page with a category has three major drawbacks:

  1. It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting

  2. It’s static – those limitations don’t change with nearly the velocity the of internet

  3. It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness

jump to animation
A Better way Part 2
start over

Play animation

Play

The traditional, taxonomical approach

Associating a page with a category has three major drawbacks:

  1. It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting

  2. It’s static – those limitations don’t change with nearly the velocity the of internet

  3. It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness

jump to animation
A Better way Part 3
NEXT   ● ○ ○

Play animation

Play

The traditional, taxonomical approach

For more than a decade the industry has been based on the pre-categorization of pages for targeting them directly or building user profiles based on their visitors – we call it the taxonomical approach.
This may seem like a sensible and harmless exercise, but in reality it is very far from it.

Let us show you why!

jump to animation
NEXT   ● ○ ○

Play animation

A Better way Part 1
NEXT   ● ● ○

Play animation

Play

The traditional, taxonomical approach

Associating a page with a category has three major drawbacks:

  1. It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting

  2. It’s static – those limitations don’t change with nearly the velocity the of internet

  3. It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness

jump to animation
A Better way Part 2
start over

Play animation

Play

The traditional, taxonomical approach

Associating a page with a category has three major drawbacks:

  1. It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting

  2. It’s static – those limitations don’t change with nearly the velocity the of internet

  3. It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness

jump to animation
A Better way Part 3

Complete Control

You control how the targeting solutions are created

You control where they are deployed

You control who has access to them

GET IN TOUCHSee our solutions