Unified Semantic Targeting
The days of “black box” targeting platforms are coming to an end.
Gain complete control, transparency, and ownership of your targeting with Semasio. We understand pages and users on their own terms – the terms pages contain and users consume on those pages. This empowers you to seamlessly target both users and pages executing a truly Unified Semantic Targeting strategy.
We call it targeting on your terms
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Semantic Approach
Enabling you to create exactly the targeting strategy you need
In the words of our CEO (55 secs)
In contrast to the traditional approach, which relies on categorization to understand a page, our Semantic Approach uses Natural Language Processing (NLP) to analyze the whole page and identify the most significant terms and phrases. These weighted terms form its Semantic Page Profile. The Semantic Page Profile is integrated into the Semantic User Profile when the user consumes the page.
Our Semantic Approach extracts much more information from each page, enabling you to define your target with full Semantic Precision free of any taxonomical limitations.
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Semantic Approach
Understanding pages and users on their own terms has three major benefits:
It’s objective – the semantic analysis engine is completely statistical and thus embodies no opinions of human beings
It’s dynamic – the production and consumption of content constantly update the underlying statistical models
It’s preserving – the semantic richness of the page remains intact in the Semantic Page and User Profiles
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Semantic Approach
Understanding users and pages on their own terms enables you to seamlessly:
Target users with◉ Audience Targeting
Target pages with◉ Contextual Targeting
Avoid pages with◉ Brand Fit Targeting
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The traditional, taxonomical approach
For more than a decade the industry has been based on the pre-categorization of pages for targeting them directly or building user profiles based on their visitors – we call it the taxonomical approach.
This may seem like a sensible and harmless exercise, but in reality it is very far from it.
Let us show you why!
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The traditional, taxonomical approach
Associating a page with a category has three major drawbacks:
It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting
It’s static – those limitations don’t change with nearly the velocity of the internet
It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness
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The traditional, taxonomical approach
Associating a page with a category has three major drawbacks:
It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting
It’s static – those limitations don’t change with nearly the velocity the of internet
It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness
Contrast with the traditional, taxonomical approach
Return to Semantic Precision
Return to Semantic Approach
Return to Semantic Precision
Contrast with the traditional, taxonomical approach
Replay GIF
Play
The traditional, taxonomical approach
For more than a decade the industry has been based on the pre-categorization of pages for targeting them directly or building user profiles based on their visitors – we call it the taxonomical approach.
This may seem like a sensible and harmless exercise, but in reality it is very far from it.
Let us show you why!
Replay GIF
Replay
Play
The traditional, taxonomical approach
Associating a page with a category has three major drawbacks:
It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting
It’s static – those limitations don’t change with nearly the velocity of the internet
It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness
Play
Replay
Play
The traditional, taxonomical approach
Associating a page with a category has three major drawbacks:
It’s subjective – people who don’t know what you’re trying to achieve decide what you can see and do when targeting
It’s static – those limitations don’t change with nearly the velocity the of internet
It’s reductive – the semantic richness of the page is ‘hammered flat’ into one category destroying the vast majority of this richness
Complete Control
Whether leveraging our Semantic Approach for your targeting strategy via a Self-Service or Managed-Service model you retain complete autonomy over the entire creation process and the resulting solutions.
In the words of our CEO (51 secs)
You control how the targeting solutions are created
You control where they are deployed
You control who has access to them
GET IN TOUCHSee our solutions