Brand Fit

Brand Safety and Suitability Solutions

Achieve perfect synergy between your brand values and advertising environments for maximum impact.

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Two websites with ads placed on them

Safely scale your reach

Brand Fit ensures your brand not only avoids harmful content, but also aligns with its values and messaging for optimal ad placement.

Always-on protection

Continuously monitor target environments and update exclusion lists in real time, keeping your brand protected from any emerging risks.

Actively exclude new pages based on brand parameters

Dynamically exclude negative semantic topics

A Wellness Website and Some Keywords
A Website About Mushrooms

Safeguard your brand

Use natural language processing to ensure your ads are always placed in the right context, free from risks and negative associations.

Gain semantic insight into the addressable internet

Avoid contextual targets that generate dissonance

Detect and avoid negative content

Ensure ads appear only in suitable environments

Align with contexts

Optimize ad placements by defining target environments that suit your brand and campaign requirements.

Combine keywords, URLs and Natural Language Processing

Maintain your brand image across platforms

Customize environments to match brand and campaign objectives

Ensure optimal ad placement for each unique context

Digital Ads and. aWebsite About Health

Get up and running

Identify and isolate topics that conflict with your brand values and product messaging.

Brand fit to keep your brand safe

Control where your ads appear online.

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Define where your brand should not appear

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Create targeting exclusions contextually

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Push to platform

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Managed safety for contextual advertising

Let us keep your ads safe online.

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Describe where your brand should not appear

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Managed creation of contextual targeting exclusions

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Push exclusions to platform

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