Alchemy Podcast

All about building a business on the frontlines of the new economy, hosted by Semasio’s President, Jeff Ragovin.

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Inside the Huddle: Elevating the Fan Experience

Episode

194

November 9, 2023

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Jen Kavanagh

Jen Kavanagh

SVP Marketing & Media - Philadelphia Eagles

Jen Kavanagh, SVP Marketing & Media at Philadelphia Eagles, explores fan engagement strategies and media innovation, highlighting their role in deepening audience connections.

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Blend & Brand: Distilling Modern Whiskey

Episode

193

November 1, 2023

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Andrew Borenzweig

Andrew Borenzweig

Founder and CEO - Beverly Spirits

Andrew Borenzweig, Founder and CEO of Beverly Spirits, reveals the intricacies of crafting luxury whiskey, the brand's commitment to sustainability, and the role of strategic partnerships in shaping their market presence.

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High Stakes: The Intersection of Cannabis and Politics

Episode

192

October 25, 2023

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Joanne Wilson

Joanne Wilson

Founder and CEO - Gotham

Joanne Wilson, Founder and CEO of Gotham, navigates the cannabis landscape, spotlighting governance challenges, illicit competition, and the industry's adaptive potential in retail and society

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Pioneering the Digital Frontier in Cannabis

Episode

191

September 25, 2023

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Iram Cesani

Iram Cesani

Director of Digital Marketing - Trulieve

Iram Cesani, Director of Digital Marketing at Trulieve, delves into the complexities and potential of e-commerce strategies within the growing US cannabis sector.

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Empowering women's ventures: Funding an equitable future

Episode

190

September 6, 2023

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Karen Cahn

Karen Cahn

Founder and CEO – IFundWomen

Karen Cahn, Founder and CEO of IFundWomen, spotlights the challenges women face in securing capital and discusses IFW's mission to remove barriers for women entrepreneurs.

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Behind the glow – Beekman 1802's marketing strategies

Episode

189

August 24, 2023

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Brad Farrell

Brad Farrell

CMO – Beekman 1802

Brad Farrell, Chief Marketing Officer - Beekman 1802 delves into the brand's commitment to kindness, sustainability, and transformative skincare. Learn about their unique approach to influencer marketing, and how their goat milk products stand out in ensuring skin health and brand authenticity.

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Modern marketing innovations for the cinema

Episode

188

August 3, 2023

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Eliot Hamlisch

Eliot Hamlisch

CMO – AMC Theatres

Eliot Hamlisch, Chief Marketing Officer – AMC Theatres, discusses the influence of COVID-19 on theatre attendance, the impact of streaming services on the movie-watching experience, and anticipates upcoming blockbuster hits.

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Brian Rosen, Managing General Partner, InvestBev

Episode

187

June 1, 2023

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Brian Rosen

Brian Rosen

Managing General Partner – InvestBev

Brian discusses the evolution of the adult beverage industry, the complexity to alcohol replacement trends and his experience investing in cannabis beverages.

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Doug Zarkin, Vice President – CMO, Pearle Vision

Episode

186

May 24, 2023

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Doug Zarkin

Doug Zarkin

Vice President & CMO – Pearle Vision

Doug Zarkin, Vice President – CMO, Pearle Vision discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.

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Jen Martindale, SVP of Marketing, Chicago Cubs

Episode

185

May 17, 2023

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Jen Martindale, SVP of Marketing of the Chicago Cubs discusses her career segway into sports marketing, becoming the first MLB team to have an official CBD partner and strategies to deepen fan engagement, connect with new generations and enhance stadium experiences.

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Brad Roth, Partner & President, Known Originals

Episode

184

May 10, 2023

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Brad discusses building a future-proof agency for modern marketers, Known's unique approach that named them AdAge A-List 2023 Data and Insights Agency of the Year and an exciting new project for McDonald’s and Amazon Prime.

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Lisa King, Founder, Free AF

Episode

183

May 3, 2023

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Lisa King, Founder of Free AF discusses launching an alcohol-free canned cocktail brand, expanding into Sprouts nationwide and the rise of the "California Sober" movement.

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Graham Farrar, President, Glass House Brands Inc.

Episode

182

April 26, 2023

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Graham discusses going public, growing Glass House's brand portfolio over last last two years and competing with the illicit market in California.

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Jigar Patel, Co-Founder & Co-CEO, NorCal Cannabis Company

Episode

181

April 20, 2023

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Jigar discusses his 20+ years pioneering the California cannabis market, surviving market downturns and how NorCal Cannabis Company is celebrating 420 this year.

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Stephanie Fried, CMO, Fandom

Episode

180

April 13, 2023

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Stephanie discusses the rise of fan communities worldwide, recent shifts in television consumer behavior and Fandom's new study on gamers of all generations.

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Joe Spector, Founder & CEO, Dutch

Episode

179

April 6, 2023

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Joe discusses his inspirational journey into entrepreneurship, his experience co-founding Hims and how he's advancing access to telemedicine in the pets space with Dutch.

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Mary Beth Pate, VP, Donor Experience and Philanthropy Marketing & Communications

Episode

178

March 30, 2023

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On this episode of Alchemy, Mary Beth discusses her marketing career path from sports to healthcare and navigating regulations to grow both for-profit and non-profit healthcare brands nationally.

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Heather Malenshek, SVP & Chief Marketing Officer, Land O'Lakes, Inc

Episode

177

March 23, 2023

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Heather discusses her career success that named her on the Forbes World's Most Influential CMOs list and how she's bringing the Land O Lakes' collective brand story to life.

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Kelly Solomon, Global Chief Marketing Officer, KIND

Episode

176

March 16, 2023

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Kelly discusses her pioneering marketing career and KIND's newest "I See Almonds" wellness-focused commercial.

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Paul Yau, CEO, Union Square Travel Agency: A Cannabis Store

Episode

175

March 9, 2023

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Paul discusses opening New York's third dispensary, supporting women and BIPOC-owned cannabis brands and creating cost-effective standout in-store customer experiences.

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David Spreckman, Executive VP, Head of Marketing, Verano

Episode

174

February 23, 2023

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David discusses Verano's recent We Say "Yes" brand campaign in partnership with Fyllo, measuring success from awareness campaigns and the New York opportunity.

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Ishan Bhaumik, Global Vice President, GfK

Episode

173

February 17, 2023

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Ishan discusses the growing demand for cannabis & CBD audience insights, Twitter allowing cannabis ads and the rise of retail media.

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Drew Stein, Co-Founder & CEO, Audigent

Episode

172

February 9, 2023

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Drew discusses reaching high-ROI audiences that take action and outperform, future-proofing audience targeting strategies and the growing importance of contextual.

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Jeff Culliton, President, The Adcom Group

Episode

171

January 23, 2023

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Jeff discusses the unique brand agency landscape in Cleveland, brand safety in 2023 and his predictions for growth during economic downturn.

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Karen Schmidt, CMO, Schmidt Brothers

Episode

170

January 12, 2023

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Karen discusses the inspiration behind the brand, tackling product innovation and balancing investment behind DTC and retail growth strategies.

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Ric Flair, "Nature Boy"

Episode

169

December 15, 2022

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Ric discusses his iconic wrestling career and his path to becoming a cannabis legend.

Watch the full video interview on YouTube

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Carolina Vazquez Mitchell & Benjamin Mitchell, Founders, Ciencia Labs

Episode

168

December 1, 2022

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Carolina and Benjamin Mitchell discuss their backgrounds in chemistry and law to create cannabis sleep products backed by science.

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Anna Symonds, Cannabis Advocate & Educator, The Etheridge Foundation

Episode

167

November 3, 2022

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Anna discusses her work with the Etheridge Foundation and the Last Prisoner Project and her involvement with the the NFL grant for cannabis research at the University of California San Diego.

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Larry Smith & Melanie Abrams, Authors, The Joy Cannabis

Episode

166

October 26, 2022

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Larry and Melanie discuss the launch of their new book and how "runners high" is providing CPG marketers with an interesting opportunity for growth.

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Sarah Falvo, Managing Director of Business Development, Arcview Consulting

Episode

165

October 20, 2022

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Sarah discusses trends shaping cannabis industry growth, MJBizCon 2022 and the return of Arcview's investor summits this month in NYC.

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Noah Rubin, Author, How We Roll

Episode

164

October 12, 2022

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Noah discusses the launch of his new book "How We Roll" and the intersection of cannabis and culture.

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Cody Shandraw, Managing Partner, Ambria Capital & Phyto Partners

Episode

163

September 22, 2022

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Cody discusses recent funding for Healing Maps, why he decided to start a career in cannabis investment and the future of psychedelic-assisted therapies.

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Lindsay Hoover & Simeon Schnapper , Managing Partners, JLS Fund

Episode

162

September 1, 2022

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Lindsay and Simeon discuss investing in the psychedelic space, the developing ecosystem around the emerging industry and how cannabis has helped pave the way to its widespread adoption.

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Laurie Parfitt, CEO, LKP Impact Consulting

Episode

161

August 25, 2022

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Laurie discusses the rise of the fractional CMO and the maturity of marketing in the industry.

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Chris Vaughn, Co-Founder & CEO, Emjay

Episode

159

August 11, 2022

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Chris discusses building cannabis and alcohol delivery services, creating seamless customer shopping experiences and Emjay's recent feature on Jimmy Kimmel.

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David Paleschuck, Founder & CEO, Branding Bud Consulting Group

Episode

158

August 3, 2022

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David discusses creating meaningful cannabis brands and his new book.

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Harrison Wise, President, Wise Collective

Episode

157

July 28, 2022

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Harrison discusses taking cannabis to the mainstream and how psychedelics are following in its footsteps.

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Shavo Odadjian, Founder, 22Red

Episode

156

July 19, 2022

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Shavo discusses his music career, how his passion for creating new cannabis genetics started in Amsterdam 20 years ago and building brands from the ground up.

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George Jage, Co-founder & CEO, MJ Unpacked

Episode

155

June 16, 2022

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George discusses creating impactful cannabis industry events for brands and retailers, New York as the next epicenter of cannabis and what's in store for future events.

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Brett Novey, CEO, PharmaCann

Episode

154

June 16, 2022

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Brett discusses prepping for recreational launch in New York, meeting rising consumer cannabis retail expectations and PharmaCann's plans to go public.

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Trent Woloveck, Chief Commercial Director, Jushi

Episode

153

June 16, 2022

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Trent discusses growing Jushi's footprint through M&A, leading the charge with retail and the future of cannabis.

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Lauren Fontein, Founder & Chief Compliance Officer, The Artist Tree

Episode

152

June 16, 2022

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Lauren discusses creating elevated cannabis retail cannabis experiences with in-store art exhibits and opening a consumption lounge in Los Angeles just before 420.

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Gary Seelhorst, Senior VP, National Compliance and Government Affairs Officer

Episode

151

June 2, 2022

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Gary discusses his background in pharma and biotech, his experience writing cannabis policy for state and local governments and recent decriminalization in Texas.

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Nathan Johnson, Jake Wall, Tony Sananikone, Founders, Maison Bloom

Episode

150

May 5, 2022

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Nathan, Jake and Tony discuss their journey from friends to founders and building a board of strategic advisors to help enter the competitive cannabis beverage market with a standout brand.

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Bryan Buckley, President & CEO, HVGC

Episode

149

April 28, 2022

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Bryan discusses donating 100% of profits to study how cannabis can help treat issues facing vets and changing the minds of big bureaucracies when it comes to legal cannabis.

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Warren Bobrow, CEO, KLAUS

Episode

148

April 13, 2022

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Warren discusses his career as a mixologist and infusing his passion for cocktails with cannabis.

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Skip Motsenbocker, CEO, Pacific Stone

Episode

147

April 5, 2022

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Skip discusses legislation shaping the California market and Pacific Stone’s regenerative farming practices.

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Chris Beals, CEO, Weedmaps

Episode

146

March 30, 2022

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Chris discusses normalizing cannabis consumption with Weedmaps' recent Brock Ollie commercial and partnership with Kevin Durant's Thirty Five Ventures.

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Meg Sanders, Crystal Childs, Erik Williams, Canna Provisions

Episode

145

March 24, 2022

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Meg, Crystal & Erik discuss expanding into new North East markets and overcoming digital advertising constraints in cannabis marketing.

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Bohb Blair, CMO, Jones Soda Co.

Episode

144

March 21, 2022

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Bohb discusses launching the Mary Jones cannabis-infused drinks brand and partnerships with Mike Tyson, Julianna Peña and Devlin DeFrancesco.

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Courtney Zalewski, Chief Brand Officer, Embarc

Episode

143

March 17, 2022

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Courtney discusses the art of building cannabis brands and opening the country’s first cannabis cafe.

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Cathy Corby Iannuzzelli, Co-Founder and Chief Payments Officer, KindTap

Episode

142

March 15, 2022

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Cathy discusses fixing the digital payments system in cannabis and the limitations of the SAFE Banking Act.

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Christine De La Rosa, CEO & Co-Founder, The People's Ecosystem

Episode

141

March 10, 2022

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Christine discusses uplifting BIPOC and women-owned businesses and unlocking the power of women in cannabis.

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Katrina Yolen, CMO, Acreage Holdings

Episode

140

March 8, 2022

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Katrina discusses her traditional marketing background in the food, beverage and CPG industries and the value of women's leadership in cannabis.

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Kristina Lopez Adduci, CEO & Founder, House of Puff

Episode

139

March 2, 2022

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Kristina discusses creating the women-owned Latina-led design house, normalizing cannabis through art-inspired products and how to overcome the challenges often faced by women leaders in cannabis.

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Whitney Beatty, CEO, Josephine and Billies

Episode

138

February 28, 2022

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Whitney discusses her career transition from entertainment to cannabis and creating a dispensary for women of color with support from Jay Z and the Los Angeles social equity program.

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Steve Gutterman, CEO, Falcon Brands

Episode

137

February 24, 2022

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Steve discusses succeeding in the California market and 2022 Super Bowl ads.

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Paul Marobella, President & Chief Marketing Officer, Republic Brands

Episode

136

February 17, 2022

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Paul discusses evolving the most iconic rolling paper brand portfolio in the world and adapting to the growing cannabis demand.

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David Tran & James Zachodni, Co-Founders, Farechild

Episode

135

February 9, 2022

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David and James discuss compliance in cannabis event production and exciting event plans for 2022.

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Dustin Moore & Lauren Carpenter, Co-Founders, Embarc

Episode

134

February 3, 2022

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Dustin and Lauren discuss creating a bodega-style cannabis shopping experience and bringing the cannabis concession model to life.

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Julianna Peña, UFC World Champion

Episode

133

January 31, 2022

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Julianna discusses how she got her start in her MMA career and the path to becoming a world champion.

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George Allen, Chairman, Lowell Farms

Episode

132

January 27, 2022

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George discusses preparing for the possibility of federal legalization and creating cannabis customer loyalty in California.

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Ronit Pinto, Publisher & Founder, Honeysuckle Magazine

Episode

131

January 19, 2022

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Ronit discusses prepping for Black History Month and spearheading one of NYC's largest billboard campaigns featuring cannabis, hemp and minority-owned brands for the first time.

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Lisa Hurwitz, President, Happi

Episode

130

January 5, 2022

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Lisa discusses her career transition from one of the country's largest MSOs and building a cannabis beverage brand from the ground up.

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