Precision Pharma Targeting
Condition and journey driven engagement
Build patient trust with healthcare advertising in a privacy-first world.
Book a demo
Build patient trust with healthcare advertising in a privacy-first world.
Pinpoint condition content
Discover pages directly related to specific conditions, including symptoms, associated details, diagnosis and management.
Drive the patient journey
Align with content about treatments and milestones, enhancing engagement at every touchpoint.
Discover patient interests
Target pages on key topics: low glycemic diets, heart health, exercise, recipes and more.
Extend reach in wellness
Focus on pages about complementary care, including monitoring devices and tools.
Discover semantic audiences
Connect with specially crafted audiences derived from semantic user profiles.
Engage on Topics
Reach users inclined to interact with content related to wellness-related topics.
Unleash the power of Contextual Audience Extension to predict prime engagement opportunities
Turn first-party data into contextual targets
Utilize loyalty, claims, prescription data and more as a seed for cookie-free contextual targeting.
Connect consumers with content, enabling relevant targeting and ad placement.
Convert simple segments into contexts
Transform audience data into semantic insights for contextual reach and scale.
Define semantic criteria via content URLs to align ads with the patient journey.
$10.46
Cost per conversion vs. all strategies
A global pharma company leveraged custom semantic audiences that achieved the lowest conversion cost compared to all other strategies.
40%
Better cost per lead vs. benchmark
A medical device company improved key performance indicators while addressing increasingly challenging privacy laws and cookie deprecation.
72%
Better acquisition cost vs. benchmark
A global pharma company reduced CPA compared to benchmarks by using semantic audiences based on a persona, rather than patient data.
Learn how Fyllo can help you outperform in a privacy-first world.
Build patient trust with healthcare advertising that engages consumers in meaningful ways and at their most receptive moments through strategic ad placement.
Understand consumer interests semantically
Identify the targeting mix best suited to condition and journey engagement
Leverage available data to drive meaningful connections
Activate campaigns that outperform
When you need the ultimate performance, our team of experts combines the accuracy of audiences with the reach of contextual targeting to outperform on your campaign goals.
Define the target based on campaign goals
Create the seed audience based on 1PD, lists or semantic topics
Identify audience interests based on seed content consumption
Predict other relevant topics and content by modeling inputs
Based on campaign goals, balance reach and affinity to fine-tune contextual targets
Push to platform and Activate
