Precision Pharma Targeting

Pharmaceutical advertising for a privacy-first world

Connect consumers interested in health and wellness with relevant healthcare, pharmaceutical and biomedical messages when they’re most receptive - without sensitive data.

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Reach patients responsibly in each step of their journey

Leverage semantic technology to engage consumers with health and wellness content based on behaviors and interests - not personal information.

Build patient trust with relevant content

Reach consumers and reduce privacy risk with contextual targeting solutions.

Pinpoint health
condition content

Discover pages directly related to specific conditions, including symptoms, diagnosis and management – a game-changer for prescription drug ads

Drive the
patient journey

Align with content about treatments and milestones, enhancing engagement at every touchpoint in pharmaceutical advertising

Align pharma ads with relevant topics

Connect with consumers in ways that feel organic

Discover patient interests

Target pages on key health care topics: low glycemic diets, heart health, recipes and more

Extend reach in wellness

Focus on pages about complementary care, including monitoring devices and tools

Target non-sensitive conditions

Discover semantic audiences

Connect with specially crafted audiences derived from semantic user profiles.

Engage on Topics

Reach users inclined to interact with content related to wellness-related topics.

Data driven. Privacy first.

Predict prime engagement and digital advertising opportunities with ContextualPLUS targeting.

Turn first-party data into contextual targets

Connect consumers with healthcare content, enabling relevant targeting and ad placement.

Utilize loyalty, claims, prescription data and more as a seed for cookie-free contextual targeting in pharmaceutical advertising.

Convert simple segments into contexts

Transform audience data into semantic insights for contextual reach and scale.

Define semantic criteria via content URLs to align ads with the patient journey.

Driving pharma and biotech advertising success

Harness the power of precision targeting, semantic technology and predictive intelligence for greater efficiency and growth.


Cost per conversion vs. all strategies

A big pharma company activated custom semantic audiences and achieved the lowest conversion cost compared to all other strategies.


Better cost per lead vs. benchmark

A medical device company improved key performance indicators while addressing increasingly challenging privacy laws and cookie deprecation.


Better acquisition cost vs. benchmark

A big pharma company reduced CPA compared to benchmarks by using semantic audiences based on a persona, rather than patient data.

Get up and running

Reach patients more effectively

Advanced targeting for Pharma marketers

Build patient trust with healthcare advertising that engages consumers in meaningful ways and at their most receptive moments through strategic ad spend and placement.

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Uncover relevant consumer interests

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Identify the targeting mix best suited to condition and journey engagement

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Extend the value of first-party data to drive meaningful connections

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Activate marketing campaigns on your desired platform

White-glove service without white-glove costs

When you need the ultimate performance, our team of experts combines the accuracy of audiences with the reach of contextual targeting to outperform on your campaign goals. Discover the power of pharmaceutical advertising with our expert team.

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Define the target based on campaign goals

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Create the seed audience based on 1PD, lists or semantic topics

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Identify audience interests based on seed content consumption

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Predict other relevant topics and content by modeling inputs

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Based on campaign goals, balance reach and affinity to fine-tune contextual targets

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Push to platform and Activate

More solutions for power marketers