Contextual Targeting
Contextual Advertising Solutions
Reach audiences without cookies in the environments and moments that matter most to create a more relevant ad experience for your users.
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Reach audiences without cookies in the environments and moments that matter most to create a more relevant ad experience for your users.
Go beyond keywords to understand the true meaning of content, as well as the consumers who engage with it. Contextual Targeting can fine-tune affinity and reach in realtime to maximize precision and exceed ad campaign goals.
1 Billion +
Stable user profiles
2.5 Billion +
Pages scanned each month
Leverage words, phrases or URLs to accurately reach audiences without compromising accuracy or effectiveness with contextual ad targeting.
Deliver relevant ads based on content meaning and contextual signals
Uphold user privacy while placing a targeted ad effectively
Eliminate signal loss concerns from cookie deprecation
Minimize risks by avoiding personal user data handling
"Semasio’s novel approach gives media buyers the flexibility and precision required to run highly-effective campaigns in cookieless environments and is a perfect fit for PubMatic’s clients.”
Emma Newman
CRO EMEA
Discover where your ideal audiences are—and where your competitors aren't—by harnessing long-tail media.
Prioritize contextual relevance and capitalize on consumer affinity
Combat “ad fatigue” by delivering more meaningful creative and messaging
Reach target audiences cost-effectively outside mainstream publications
Explore unique spaces for ad placement where your competitors are absent
For end-to-end ad operation and delivery optimization, choose our integrated contextual advertising platform to leverage advanced semantic targeting and data-driven insights for enhanced ad campaign performance.
Enhance team collaboration with transparent segment creation
Customize parameters for goal-oriented contextual targets
Accelerate segment creation and syndication to your preferred ad network
Define target audience, keywords, affinity and scale
on-the-go
A global media agency needed to reach a specific niche audience - at scale - while keeping strict privacy and brand safety concerns in mind.
CTR*
Using semantic targeting technology, they identified the topics most relevant to the target audience and exceed CTR benchmarks.
* vs benchmark
CPC
With contextual targeting, they were able to reach the target audience at significantly lower CPC compared to the campaign average.
Put your message where it belongs: on the pages your audience visits.
Choose contextual targeting that you control - from start to finish.
Define your target semantically
Create the contextual targets
Push to platform
Activate
Describe your target and our team of experts will identify the contextual ad targets that best meet your campaign goals. Whether mainstream reach or long-tail efficiency, we deliver on your KPIs.
Describe the audience
Expert-defined contextual targets
Target creation
We push to platform and activate
