Capitalize on 2023 marketing trends with Fyllo solutions

July 18, 2023

The digital marketing landscape is perpetually evolving, requiring marketers to stay ahead of the curve to ensure success.

Capitalize on 2023 marketing trends with Fyllo solutions

The digital marketing landscape is perpetually evolving, requiring marketers to stay ahead of the curve to ensure success. According to eMarketer's recent report, several pivotal shifts in trends are forecasted for 2023, each offering unique opportunities and challenges. At Fyllo, we've developed a suite of solutions, designed to align with these trends, empowering marketers to optimize their strategies and maximize ROI. Let's explore how Fyllo's offerings can help marketers stay ahead in 2023.

Video Planning and First-Party Data (1PD) Utilization

eMarketer predicts high-velocity video content, engaging and efficient, will be the preferred media format in 2023, accounting for over 80% of all web traffic. With ad channels becoming saturated and costs rising, the focus is shifting towards 1PD and audience building. Fyllo's Infused Audiences product caters to this shift, allowing advertisers to reach progressive consumers who are engaging heavily with video content. By focusing on 1PD and owned media, Fyllo empowers both B2B and B2C entities to optimize their video strategies.

Navigating the Expanding Connected TV (CTV) Market

The CTV ad market continues to grow, with new major entrants and established platforms like Roku, Hulu, and YouTube collectively accounting for a third of the total CTV market share. As platforms such as Netflix, Disney+, HBO Max, and Amazon introduce ads, and with increasing CTV ad shares from social videos (like TikTok), navigating the CTV ad market can be complex. Fyllo's Media Strategy & Activation services provide an invaluable guide to businesses, enabling effective execution of omnichannel strategies to reach audiences across platforms.

Optimizing Social Media Ads with Contextual Targeting

Social commerce in 2023 is predicted to return to its roots: creative, concise ads. Social shopping persists but isn't the main revenue driver for platforms. Instead, seeing an engaging ad is the top driver for social shopping, with the most engaging ads being 15 seconds or less. Fyllo's Contextual Targeting solution is an ideal response to this trend. By optimizing ad targeting for maximum engagement and conversions, it ensures concise, creative ads hit the right audience at the right time.

Breaking Beyond the Walled Gardens with Contextual Audience Extension (CAX)

The digital ad world isn’t just about Google and Meta anymore. According to eMarketer, they’re expected to account for a smaller slice of new digital ad spending growth in 2023, just 15.8% of new digital ad spending growth. Emerging power players, such as Amazon in retail media and search ads, are disrupting the field. To reach audiences beyond these walled gardens, Fyllo's Contextual Audience Extension (CAX) provides a solution, enabling businesses to leverage their 1PD without compromising privacy, leading to optimized digital advertising campaigns and improved ROI.

The marketing trends of 2023 demand an innovative, data-driven approach. Fyllo's suite of solutions, meticulously tailored to align with these trends, equips marketers with the tools necessary to maximize their strategies' impact. Whether it's leveraging the dominance of short, creative ads, navigating the rapidly expanding CTV ad market, reaching beyond the traditional walled gardens, or tapping into the high-velocity video consumer segment, Fyllo's products offer a comprehensive solution to dominate the marketing landscape in 2023.

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