March 27, 2023
One of the key takeaways from the show was that 'phygital' commerce is exploding. The merging of physical and digital shopping into one seamless experience isn’t a nice-to-have anymore, but a must-have for any retailer wishing to remain competitive in today’s highly-fragmented and constantly changing marketplace.
Achieving privacy-first personalization in pharmaceutical marketing through contextual advertising
August 29, 2023