Master programmatic media with new cannabis guidelines
May 13, 2020
Programmatic media at scale holds so much promise in helping cannabis companies achieve their marketing goals.
Programmatic media at scale holds so much promise in helping cannabis companies achieve their marketing goals. The data enhanced automation of manual media buying and selling driven by people provides people-based advertising with less waste and a controlled user experience.
However, the opportunities to scale success are complicated by compliance. Federal and state regulations for advertising, if addressed at all, are complex and ever-evolving. A fragmented media and technology landscape is developing. We must address the value programmatic brings to a category where federal regulations, creative restrictions, consumer bias, and misinformation create hesitations from media buyers and publishers.