Essential Contextual Segments for 2024: Q1 Edition

Your Playbook for Contextual Ads Based on Q1’s Seasonal Events

The new year offers a fresh perspective for marketers to fine-tune, adjust, and push the boundaries of innovation through contextual targeting. By building ad campaigns based on relevant content and engagement, contextual targeting offers an always-on, privacy-safe means of reaching the right people in the moments that matter.

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Use this playbook to learn how to make a splash this quarter using contextual targeting options that align with major seasonal events happening in the first quarter of the year.

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Get the playbook for:

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• Insights into consumer interests and spending habits related to major regional and global seasonal events
• Details on why contextual advertising is the right choice for a privacy-first strategy
• Guidance on activating contextual targeting segments from Fyllo | Semasio in your preferred platforms