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With the digital advertising landscape on the brink of a major transformation, it’s important for marketers to stay ahead of the curve. The approaching phase-out of third-party tracking cookies and growing concerns about user privacy mean that the traditional methods of targeting and paying for digital advertising are about to change dramatically.
We surveyed digital advertising decision makers across various industries to capture their insights on the future of digital advertising and how you can prepare your brand for the upcoming changes. Read the survey results in this report, Navigating the Privacy-First Landscape.
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Audience Targeting
Pre-built and custom audiences tailored for a perfect fit
Contextual Targeting
Effective, privacy-safe targeting without cookies
Contextual Audience Extension
Predict where your audience is likely to be
Brand Fit
Align your brand with contexts and avoid conflicts