Alchemy Podcast
All episodes
Episode
186
May 24, 2023
Doug Zarkin, Vice President – CMO, Pearle Vision discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.
Audience Targeting
Pre-built and custom audiences tailored for a perfect fit
Contextual Targeting
Effective, privacy-safe targeting without cookies
Contextual Audience Extension
Predict where your audience is likely to be
Brand Fit
Align your brand with contexts and avoid conflicts