Alchemy Podcast
All episodes
Episode
82
February 4, 2021
Melissa discusses OkCupid's progressive marketing campaigns, the rising importance to users of including cannabis consumption preferences in dating apps, and how dating app engagement sky-rocketed during lockdowns.
Audience Targeting
Pre-built and custom audiences tailored for a perfect fit
Contextual Targeting
Effective, privacy-safe targeting without cookies
Contextual Audience Extension
Predict where your audience is likely to be
Brand Fit
Align your brand with contexts and avoid conflicts