Alchemy Podcast
All episodes
Episode
62
August 27, 2020
Paul discusses creating health focused cannabis infused foods with the Pantry brand, the problem with the edible category and Pantry’s solution to it, and the key to delivering a brand promise to cannabis consumers.
Audience Targeting
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Contextual Targeting
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Contextual Audience Extension
Predict where your audience is likely to be
Brand Fit
Align your brand with contexts and avoid conflicts